On-page SEO Checklist is a step-by-step guide
about ‘How to optimize your Website for search engines.’
What is SEO?
Search Engine Optimization (SEO) is a ‘Process
of knowing search engines that my blog post is related to visitor’s query and
request Search engine to drop them on my website’.
Many bloggers write an article on the same
keyword, like this your website has so many other substitutes in SERPs.
Then how the search engine will know about
your content?
Here SEO works!
SEO is a backend effort that we take to bring
our website on rank organically to meet the targeted audience on search
engines.
Website Optimization is considered as showing
text, coding, and tags to the search engines to crawl your website pages.
Blogger = Website =
Content = SEO
Why
SEO?
·
Helps
to attract valuable traffic
·
Easy
for conversion
·
Organic
search result
·
Cost-effective
Types
of SEO:
·
On-Page
SEO
·
Off-Page
SEO
·
Technical
SEO
Following is an On-Page SEO checklist to
optimize your website and to get organic traffic:
On-Page
SEO Checklist:
Focus
Keyword:
Keyword research is the most important factor
to rank posts on search engines.
The focus keyword is the topic of the blog
post. If the Focus keyword is a wide search term then you get better chances to
rank. Select Focus Keyword related to your niche which has the best reader’s
choice.
“Focus Keyword must be in SEO post title”
Use
Long Tail Keyword:
Long-tail keywords have low competition as
compare to short-tail keywords. Digital Marketing is a very wide term so there
are many search results you will see on the same topic that’s why Long Tail
Keywords are useful.
E.g. If you are using short keywords like ‘Buy
shoes’ which is a very competitive term and here you will get an unrelated n
number of searches and very low chances to rank on search engines. But if your
keyword is specific and long tail like ‘Buy Nike shoes for men’ then you will
get quality visitors who are genuinely interested in your products.
Meta
Description:
The focus keyword should be included in the
SEO Meta description. The meta description should be informative and succinct.
A good written & impressive Meta description is very helpful for users to
know what exactly you are providing them.
Focus
Keyword in URL:
Use Focus Keyword (Blog Topic/H1) in URL.
Focus Keyword in URL gives results, but not
always. But YES, include the Focus keyword in URL is good for your SEO which
depends on your Blog Post.
E.g. If you are using a long tail keyword like
‘Best workout tips in 2021’ then only ‘www.yourwebsite.com/workout-tips’ is
good enough in the URL.
Keyword
Density:
Focus Keyword should appear in the first 10%
of the content.
There is no absolute percentage for Keyword
density. But 3 times the appearance of Focus Keyword per 100 words is normal.
Keyword density should be Natural.
Content
Length:
Ideal content on the website page should not
be less than 300 words.
Content should be as long as sufficient for
users and Crawlable for search engines. But if somebody is searching for a
speedy answer, don’t exhaust the visitor with a super long substance piece.
Image
optimization:
Either you have written good content, but
images give the best and impactful visual appearance to the blog post.
Alt text images are the source of the traffic.
Image optimization is a great factor in the
‘On-page SEO checklist’. Image optimization refers to reduce the image load
time, reduce image size, add a title to the image, add alt text to the image,
etc.
For best Image optimization SEO, add Focus
Keyword in the featured Image alt text & Title name and write what has
shown is the image in the caption & description.
Internal
& External links:
Internal links are the best source to navigate
& invite traffic within the website on your current blog. Internal link
building is a worthy spot to begin assisting your pages with getting found.
External links are the source to get traffic
by the quality & relevant visitors from outside. External links use to get
traffic through unknown visitors from another website.
Page Loading
Speed:
Page Loading Speed is a very important pillar
in the On-Page SEO checklist which affects your SEO ranking.
Some Factors affects your page speed-
·
Speed
Index
·
Largest
Contentful Paint
·
Cumulative
Layout Shift
You can reduce errors by Reducing initial
server response time, Eliminating render-blocking resources, by Remove unused
CSS and unused JavaScript.
You can check your website Page Loading Speed
by following links:
·
Google
Page Speed insights
·
Pingdom
·
GTmetrix
Readability:
If the font of your content is too small or
without a paragraph then visitors will not able to read and will not engage in
your content. If your content is not readable then automatically bounce rate
will increase and this affects your SEO ranking.
Long paragraphs scare the visitors, and this
will result in SERPs looking for better readable content.
So you can use small paragraphs, decent fonts,
quotes, images, etc. to increase your blog’s readability.
You can check your readability score for free.
Headline
Tags:
Website and Blog should be in a good heading
pattern. Title/Focus Keyword should be in the H1 tag and sub-points should be
in H2 & H3 tag.
Use heading pattern H1 to H6 in descending
order.
Plagiarism:
Content is a King. But content should be
original, duplicate content is a ghost. Content should be copyright-free. There
is no penalty but search engines and readers don’t appreciate copyrighted
content.
Here you can check either your content is
copyright-free or not.
Free plagiarism checking
Mobile-Friendly
Website:
A mobile-friendly website is an advantage for
better ranking. Because we know Mobile users are more than desktop users, so
the website should be mobile-friendly. A versatile well-designed site is a
solid source for rank.
You can check here if your site is
Mobile-Friendly or not.
Social
Sharing button:
The Social Sharing button is a readymade
sharing tab for visitors. ‘Let’s tweet’, Let’s share’ encourages visitors to
share your blog posts.
That’s it!!!
If you follow this ‘On-Page SEO checklist’
your website SEO score will definitely improve.
Bonus
Tips:
‘Google Analytics’ and ‘Google Search Console’
are free Google tools to see Website overall performance. ‘Google Site Kit’ is
all in one Best WordPress plugin with all the above features.
WordPress users must use Yoast SEO or RankMath
plugin. Both are the best plugins to measure your website’s SEO score and to
improve more you can buy the PRO version. In this Plugins you get most of the
points of this ‘On-Page SEO checklist’ article with your SEO score.
User Power Words in SEO Meta Title to improve
conversion and attract more visitors.
Most blogger does the common mistake that they
only check the speed of the first page. Never repeat this mistake. Check all
the pages of the website and measure Page loading Speed and then fix all the
errors for better SERPs.
Hope you like this ‘On-Page SEO Checklist’
article.
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