8+ Digital Marketing Solutions for Growing Your Business

 

Whether you’re a small-to-midsized business (SMB) or established enterprise, you want to make the most of your online marketing strategy. That isn’t always easy when you’re leading your marketing efforts in-house, though. These ten digital marketing solutions, however, can start making your life easier.

 

Learn more about these industry-favorite Internet marketing solutions now!

 

Or, if you’re looking for professional help with your online marketing, contact, one of the industry’s best digital marketing agencies for SMBs.

 

Want some inspiration? Check out our digital marketing examples to inspire your campaigns!

 

1.     Google Analytics

Google Analytics is a must-have tool for online marketing. It provides your business with tremendous insight into your website’s performance, giving your team a peek into the behavior of your audience and the features of your site that work. 

Plus, Google Analytics is free to use!

This digital marketing solution also features tons of customization options. You can create segments, for example, to narrow your view to the actions and behavior of your target market.

Users can even create dashboards to highlight the data that matters to your business and digital marketing strategy.A screenshot of Google Analytics, a digital marketing solutionIf your online marketing strategy includes Google Ads, you can also link your advertising data to Google Analytics. This feature makes it easy for your team to review your campaign performance and site data.

Plus, you can create custom audiences in Google Analytics for remarketing campaigns in Google Ads.

A few other Internet marketing solutions that you can access from Google Analytics include: 

Data Studio: Build customized reports and reporting dashboards for your business.

Optimize: Test different page designs to find the best one for your site.

Surveys: Get feedback from the users that matter with custom surveys.

With Google Analytics, your company receives a powerful, all-in-one tool.

2.     Google Search Console

Google Search Console is another essential (and free) digital marketing solution. If you haven’t created a Google Search Console account for your business, you need to because this tool will revolutionize your online marketing strategy.

With Google Search Console, your company can access valuable data about your website, content, and search engine optimization (SEO) efforts. Plus, you can receive alerts about problems with your site, like when a critical page disappears from your website or a page isn’t mobile-friendly.

A screenshot of Google Search Console, a digital marketing solutionYour business can also use Google Search Console to double-check that Google can crawl and index your site, which is critical for SEO. Even better, you can submit URLs for Google to index, which is useful when you update a key page on your website.

Additional features that make Google Search Console a top digital marketing solution includes:

Links: See which sites link to your website to spot link building opportunities for your business.

Traffic data: Discover how often your site appears in search results and more.

Reports: Generate performance reports fast to assess the health of your site’s SEO.

If you’re ready to get started with Google Search Console, browse their setup guide now!

3. Ahrefs

Ahrefs is a trusted digital marketing solution and a great partner to Google Analytics and Google Search Console. With Ahrefs, your business can get up-to-the-minute information on not only your site’s performance but also your competitor’s.

Unlike Google Analytics and Google Search Console, however, Ahrefs requires a monthly subscription. You can start a seven-day trial for $7, which allows your company to try Ahrefs and see if it’s useful for your team.

For many businesses, Ahrefs is worth the monthly investment.

A screenshot of Ahrefs, a digital marketing solutionWith Ahrefs, for example, your team can track which keywords your content (and even your competitors’) ranks for in search results. Plus, you can compare your site to others to discover content gaps, which streamlines your content marketing strategy.

Like Google Search Console, you can also receive critical alerts about your site. If you earn or lose a link, for instance, Ahrefs can notify your team.

The program can also provide updates on new keyword rankings and mentions of your business on the web. 

If you’re looking to take your SEO to the next level, Ahrefs is a must. That’s why so many professionals in the digital marketing field recommend Ahrefs. It provides a massive amount of up-to-date data that can improve the competitiveness of your strategy fast. 

4.FAQ Fox

FAQ Fox is a free digital marketing solution for improving your content marketing strategy. Whether you’re struggling to come up with content ideas or looking for a new way to get insight on your audience FAQ Fox can help.

If you want to try FAQ Fox, follow these steps:

Do some keyword research

Compile a list of some competitor sites

Enter your keywords, plus competitor site URLs

It’s as simple as that to use FAQ Fox. If you want, you can also select some site types for FAQ Fox to search, like cooking, finance, or health sites. Your industry selection then generates a list of helpful websites for FAQ Fox to analyze.

While optional, this step can help your business get the most from FAQ Fox.

A screenshot of FAQFox, a digital marketing solutionBased on your findings, your team can write compelling blog posts, thought-provoking articles, and helpful online guides that provide your target audience with the information they need. These content pieces can also help you build brand awareness, which can result in valuable leads later.

5. Buffer

Buffer is a powerful digital marketing solution for social media. With Buffer, your business can streamline content sharing on Facebook, Twitter, LinkedIn, Instagram, and Pinterest by creating and scheduling posts in advance. You can even track the performance of your posts in Buffer. 

Companies that use Buffer, like AgInfotechIndia , save around 40 hours per month with this powerful tool.

If your company likes the sound of Buffer, you can use the free version of the program.

Depending on your social media marketing strategy, as well as your need for social analytics, you may want to invest in the paid version of Buffer, which includes several pricing tiers and packages.

For example, an enterprise-level business may purchase the “Large Business” package while a small company may choose the “Small Business.” Your choice depends on a few factors, as higher pricing tiers allow your team to schedule more posts, access more data, and more.A screenshot of Buffer, a digital marketing solutionIn addition to creating, scheduling, and publishing your social media posts via Buffer, your team can also respond to comments and questions on posts through the platform. This feature eliminates the time-consuming process of logging into each social media platform to check and respond to user comments.

Even better, your team can use emojis and GIFs in your responses to add some personalization, embrace your branding, and make a lasting positive impression on users.

You can even sign your answers with your name automatically.

If your company uses Slack, a collaboration tool, you can integrate Buffer with your Slack account. When you add Buffer to Slack, your team can expedite support requests, as well as comments from Facebook and Instagram, to streamline your workday.

It’s these features that make Buffer the go-to Internet marketing solution for social media specialists. 

6. Stock Up

Stock Up is a go-to digital marketing solution for stock photos. Whether you’re looking for the perfect image for your website’s homepage or your latest blog post, you can use Stock Up to find what you need to capture the attention of site visitors. 

The site features more than 25,000 free stock photos and offers a fast search feature that saves your team time. It’s worth mentioning that Stock Up creates its database of photos by compiling them from other sites, so when you go to download an image, Stock Up will take you to a separate website.

In the example below, for instance, the free photo comes from Burst.

A screenshot of StockUp, a digital marketing solutionIf you decide to download this photo, Stock Up redirects you to Burst, which allows you to download a high-resolution version of the image for free. It’s important to mention this feature because it can seem confusing to some users.A screenshot of Burst, a digital marketing solutionEither way, your business receives free, high-quality stock photos.

In addition to Stock Up, a few other favorite Internet marketing solutions for stock photos include:

7.   Pixlr

Pixlr is a free digital marketing solution for image editing. With Pixlr, your company can eliminate the costs of expensive photo editing software without giving up the photo editing tools you need to create top-notch content for your site, blog, and social media.

Even better, Pixlr is a web-based photo editor. That means your team doesn’t have to install any software on their computers or laptops to use Pixlr.

They don’t have to worry about downloading and waiting for updates to finish, either.A screenshot of Pixlr, a digital marketing solutionInstead, they can upload their photos and start working without delay.

If your team needs to work on-the-go, they can also download Pixlr’s mobile app for iOS and Android devices. The app makes it easy for your company to modify and edit photos quickly, without the use of a desktop or laptop.

8.  Squoosh

Squoosh is another free digital marketing solution for your online marketing strategy. With this tool, your team can compress images for the web, which maximizes the speed of your site. A faster site offers a better user experience, plus sends positive SEO signals to search engines like Google.

Like Pixlr, Squoosh is a web-based tool.

You don’t have to download or install any software. Instead, you can open your web browser, head to Squoosh, and start compressing the latest images for your homepage, blog, or guide.

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