The Digital Marketing industry in India is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems, and content management.
The power of digital marketing
allows geophysical barriers to disappear making all consumers and businesses on
earth potential customers and suppliers. It is known for its ability to allow
businesses to communicate and form a transaction anywhere and anytime.
Digital Marketing
industry in India is a booming career today. In a country with a rapid
growth economy, it is expected to have a very high significant growth in
Digital marketing career. The growth in digital marketing trends is making
a very substantial impact on marketing and advertisement. The big picture of the Digital Marketing industry in India cannot be complete if a short preview of the
past digital marketing statistics is not made.
Going back to history, the International
Journal of Advanced Research Foundation reveals the following stats in the
digital marketing in India report in 2016.
Between 1971 and 1972, The ARPANET is
used to arrange a sale between students at the Stanford Artificial Intelligence
Laboratory and the Massachusetts Institute of Technology, the earliest example
of electronics or digital commerce.
1979: Michael Aldrich demonstrates the
first online shopping system.
1981: Thomson Holidays UK is the first
business-to-business online shopping system to be installed.
1996: India MART B2B marketplace
established in India.
2007: Flipkart was established in
India. Every E-marketing or commercial enterprise uses majorly digital means
for their marketing purposes.
In 2011, the digital marketing in
India report statistics revealed that advertising via mobile phone and
tablets was 200% lower than that of the following years. During this year, the
net worth was $2 billion. The growth was in a geometric progression as it rose
to $6 billion in 2012. The competitive growth demands more improvement in
the career works and professionals are being added to the field.
From 2013 to March 2015, the
investment total increase was 1.5 billion dollars over the preceding years.
There has been impressive growth up till this present moment.
The digital marketing in
India report by the International Journal of Advanced Research Foundation
revealed that summarized that India is getting to see the golden period of the
Internet sector between 2013 to 2018 with incredible growth opportunities and
secular growth adoption for E-Commerce, Internet Advertising, Social Media,
Search, Online Content, and Services relating digital marketing.
Today, digital marketing industry in
India is growing at its peak, and is still continuous. Many factors are
responsible for this growth. The use of communication tools has greatly changed
in the year past. No one ever thought to have a credible deal online. The below
digital marketing in India report indicates the digital marketing statistics.
The belief was that online information
is virtual information full of lies. No one could listen to any online
advertisement not to talk of purchasing groceries, furniture or clothes. The
story has really changed. Everything from marketing to sales can be done
online. This is due to the trust that has been restored back to online
communication in India. This has really
helped the marketing initiatives. The revolution is from the communication
industries. The low cost of the handset is now available making it possible for India
to have about 600 million internet users which ultimately creates a fascinating
business opportunity to sell to a growing population.
Moreover, the development in the
digital marketing industry in India is evident in the marketing shifts from
anonymity to identity. Interaction on the Internet now looks more physical as
opposed to the anonymity of identity in the past. Also, marketing information
is moving along in the same line with entertainment. People of India needed an
exciting spirit always. This targets their interest in the marketing
information.
Several factors have been found to
contribute to the growth of digital marketing in India. Before now, internet
usage was only meant for the wealthy. There is now a great change in the
lifestyle of the middle class. The Very majority now have access to the
internet in India & are looking forward to online advertising India.
Internet and 3G penetration revolutionized the marketing scenario for both
consumers and marketers. It was discovered that changes in lifestyle and
standard of living had increased the level of consumption, quality, and also the
pattern of consumption. The quality of
use in the urban centers of India is on the high side. This is because the majority
don’t have time for shopping. Apart from struggles to earn money, people want
some other things to be done at their own convenience.
The following survey from people
indicates the size of the Digital Marketing industry in India:
34% of the companies already had an
integrated digital marketing strategy in 2016
72% of marketers believe that the traditional
model of marketing is no longer sufficient and this will make the company
revenue to be increased by 30% by the end of 2017
In 2017, 80% of businesses will increase
their digital marketing budget which may surpass the IT budget. Only the
illiterates could not access the potentials of digital marketing because of
the accessibility to computing devices and computer education. Many of the
people in this category still don’t trust the method of online payment and
they lack training in English Language and other foreign languages to market
online in global markets.
The following are the channels that
are playing an active role in the development of the digital marketing industry in
India.
According to the research made by the
Internet and Mobile Association of India (IAMAI, 2008), communication has
become a real mass communication tool having about 286 million accounts in
2008. The Indian telecommunications market has tremendous growth opportunities
and according to IAMAI is projected to exceed 500 million by 2010. According to
TRAI, the mobile subscribers base in India grew to 980.81 million
users in the second quarter of 2015.
Adoption for mobile devices is
getting higher day by day. SMS marketing is one of the true mass market media
channels across many demographics before the convergence of mobile internet and
mobile devices.
Video
Marketing
The growing need for visual content
has turned video marketing be one of the most appealing trends of digital
marketing in 2017.
Email Marketing
Email marketers of some of the most
successful marketing agencies claim a return of $40 for every dollar they
invested. From the digital marketing overview, it was discovered that
well-targeted email marketing will be one of the most effective ways of
ensuring conversions in 2017. As shown in the figure below, email is one of
the most effective methods for digital marketing as there is a facility to disburse
messages to millions of people at a time.
Search & SEO Marketing
As much as changes is existing in the
search engines, marketers are also trying to shift their ways of targeting
audiences so as to meet up with the current evolution in the Digital Marketing
industry in India.
Apart from the above channels through
which digital marketing takes place & online advertising in India takes place,
activities under the Digital Marketing industry in India are not limited to social
media, email, content, search engine, etc. Digital marketing is either done
in-house where companies might hire people for their own or clients’ digital
marketing needs. A company may outsource to specialist digital marketing
agencies or give to consultants.
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